Gee, How About A Logo Upgrade?

28 May

I have been shopping at T.J.Maxx and Marshall’s for as long as I can remember. My mother always took me to these respectable bargain stores for great deals on quality designer duds. While I have grown and changed over the years, the logos have remained exactly the same.


There are certainly brands with iconic logos, but these are usually designers (i.e. Chanel, Louis Vuitton). But retail stores like Marshalls and T.J.’s have to keep up and continue to attract the average customers from season to season. While they have done this successfully, I think that sales might increase if they had more stylish and chic logos.

Bottom Line: These stores have maintained these stale logos for far too long. The Marshalls font is stark and retro looking, while the T.J.Maxx double x over lap is a point of kitchy frustration for me. The styles sold at the stores have managed to evolve and keep up from year to year, so why not go for a more fashionable promotional icon?


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