Gee, Missoni Conquers Target

15 Sep

On Tuesday, September 13, 2011, Target stores across the country were hit with what can only be described as Missoni Madness. If you blinked, you may have missed it. The renowned Italian designer premiered their exclusive line for Target featuring everything from bright and stripy jumpsuits to stationary.

Missoni for Target...all gone in Buckhead.

When I went to Target this afternoon, two days after the epic success of the Missoni debut, only the ghost of Missoni remained in the aisles. The signature Missoni signs mocked me with their vibrant stripes and colors as they hung above empty racks.

Missoni for Target Multicolor Stripe Print Sweater Dress

The Target website still has the featured Missoni section, but it is littered with “out of stock” messages beneath images of the gorgeous pieces like the multicolor strip print sweater dress.

According to Target’s official TargetStyle Twitter account, only a few stores will be re-stocking the Missoni collection. Clearly, this collaboration was a brilliant move for both Missoni and Target. Bringing high fashion to the masses isn’t “selling out,” it’s a great way to build awareness. If people didn’t know Missoni before, they certainly do now. And they really want it.

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