Gee, Klout Calculates Cool Points

30 Sep

At a company meeting yesterday, our in-house social media guru brought up the topic of “Klout” scores. She explained that Klout determines your social media influence on a point scale from 1 to 100.

According to their website, “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network”

I was surprised to learn that Klout has been around since 2008, but it has yet to catch on. How has its addictive appeal not combined with the global social media obsession to become a sensation? Perhaps because their appears to be no rhyme or reason to the scoring criteria.

With Klout, your influential score is constantly changing. Last night I had a score of 34, yet this morning it  plummeted to a measly 31. I was pretty discouraged with the drop. I did not significantly change my social media habits in 12 hours. If anything, I threw out some extra Tweets before bed in an attempt to boost my score.

Although checking my points is addictive, it’s also frustrating. I want to know exactly what makes you lose social media status so abruptly. Klout is cool in theory, but its execution is too mysterious for my liking.

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