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Gee, ScoutMob Is The Cool Kid Of Deal Sites

25 Oct

It’s true. I want to be best friends with Scoutmob.

Since moving to the ATL, I have scoured the deal sites in a desperate attempt to save pennies where I can. I quickly found that there are a plethora of daily deal sites out there (which is a beautiful thing for a recent college grad like myself), yet they all run together in a monotonous blur of mindless offers that are mostly irrelevant to me. Enter Scoutmob.

Scoutmob breaks the mold with its cheeky personality and interactive features. That’s right, this site actually has a personality. Not only do the Scoutmobsters offer you amazing deals around your respective city, but they give you local tips and entice you with featured area events and articles. Their mobile app provides deals to restaurants all across the city that you actually want to go to. Also, I am quite smitten with Scoutmob‘s weekly “Caption This” contest. It serves as a great distraction during the work week.

The Scoutmob deal descriptions will literally make you laugh out loud. Take today’s deal for McKinnon’s restaurant, for instance: “After forty years (that’s approximately a century and a half in Atlanta restaurant years) of serving Creole and Cajun classics to multiple generations, McKinnon’s has changed very little.” Boo ya.

To top it all off, Scoutmob rewards those members who spread the Scoutmob love by offering exclusive deals to those who share Scoutmobbery with family, friends, and meaningless acquaintances. They have dubbed this the “Revel” program, and it has become a personal goal of mine to attain those perks.

I could go on for days about my appreciation for this stellar site. From the sarcastic wit to the money-saving mayhem, Scoutmob takes the deal site to a whole new level. And I am officially in love. And did I mention that their signature thing is a mighty old school mustache? Can’t beat that.

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Gee, Klout Calculates Cool Points

30 Sep

At a company meeting yesterday, our in-house social media guru brought up the topic of “Klout” scores. She explained that Klout determines your social media influence on a point scale from 1 to 100.

According to their website, “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:

  • True Reach: How many people you influence
  • Amplification: How much you influence them
  • Network Impact: The influence of your network”

I was surprised to learn that Klout has been around since 2008, but it has yet to catch on. How has its addictive appeal not combined with the global social media obsession to become a sensation? Perhaps because their appears to be no rhyme or reason to the scoring criteria.

With Klout, your influential score is constantly changing. Last night I had a score of 34, yet this morning it  plummeted to a measly 31. I was pretty discouraged with the drop. I did not significantly change my social media habits in 12 hours. If anything, I threw out some extra Tweets before bed in an attempt to boost my score.

Although checking my points is addictive, it’s also frustrating. I want to know exactly what makes you lose social media status so abruptly. Klout is cool in theory, but its execution is too mysterious for my liking.

Gee, Missoni Conquers Target

15 Sep

On Tuesday, September 13, 2011, Target stores across the country were hit with what can only be described as Missoni Madness. If you blinked, you may have missed it. The renowned Italian designer premiered their exclusive line for Target featuring everything from bright and stripy jumpsuits to stationary.

Missoni for Target...all gone in Buckhead.

When I went to Target this afternoon, two days after the epic success of the Missoni debut, only the ghost of Missoni remained in the aisles. The signature Missoni signs mocked me with their vibrant stripes and colors as they hung above empty racks.

Missoni for Target Multicolor Stripe Print Sweater Dress

The Target website still has the featured Missoni section, but it is littered with “out of stock” messages beneath images of the gorgeous pieces like the multicolor strip print sweater dress.

According to Target’s official TargetStyle Twitter account, only a few stores will be re-stocking the Missoni collection. Clearly, this collaboration was a brilliant move for both Missoni and Target. Bringing high fashion to the masses isn’t “selling out,” it’s a great way to build awareness. If people didn’t know Missoni before, they certainly do now. And they really want it.

Gee, How About A Logo Upgrade?

28 May

I have been shopping at T.J.Maxx and Marshall’s for as long as I can remember. My mother always took me to these respectable bargain stores for great deals on quality designer duds. While I have grown and changed over the years, the logos have remained exactly the same.

 

There are certainly brands with iconic logos, but these are usually designers (i.e. Chanel, Louis Vuitton). But retail stores like Marshalls and T.J.’s have to keep up and continue to attract the average customers from season to season. While they have done this successfully, I think that sales might increase if they had more stylish and chic logos.

Bottom Line: These stores have maintained these stale logos for far too long. The Marshalls font is stark and retro looking, while the T.J.Maxx double x over lap is a point of kitchy frustration for me. The styles sold at the stores have managed to evolve and keep up from year to year, so why not go for a more fashionable promotional icon?

Gee, I want to be a WWDMAGIC Correspondent!

22 Jan
  1. How did you start your blog? What was the creative inspiration behind putting yourself out to the world?

    I started blogging while traveling in Europe for a semester in the fall of 2009, simply for the sake of letting my parents know that I was still alive.  I quickly discovered how therapeutic and exciting it was to write about my observations, opinions, and queries.  Upon my return, I had become addicted to blogging.  I started following a slew of blogs through my RSS feed including Tom and Lorenzo and Chictopia when inspiration struck: I decided to create a new blog catering to my interests in fashion, music, social media, and random musings.  Although my blog started out as a selfish indulgence, I came to realize that the feedback and discussions sparked by my posts were just as rewarding than the act of writing itself.  I love exploring other blogs for inspiration, and surfing the headlines for something that strikes me.  While it is sometimes difficult to be a diligent blogger  as a full-time college student, I relish in those moments when I can reflect and share my ideas with the blogosphere.
  2. From where you began to where you are now as an independent writer, what are three valuable things you’ve learned about your craft?
    – Blah. Blah. Blah.  You can’t just talk as a blogger.  You have to listen, too.  When my readers tell me that they really enjoy a post, I ask them why.  I use the feedback to improve and style my posts.
    Be original. You can’t just regurgitate what other bloggers and journalists are saying.  You have to use your own voice.
    Have fun with it. If I’m not having fun sharing my posts, then why would other people have fun reading them?
  3. What is your personal style?
    Comfortable and confident.  It doesn’t matter what the label says, as long as I feel like I can be myself and hold my head high while wearing it.  In terms of specifics, I’m partial to black leggings with long tunics and short dresses.  Also, I am absolutely addicted to boots.  I feel like I can strut my stuff and take on the world in a great pair of boots (favorite pair of the moment = Lucky Brand Chelsea Boots).
  4. What brands are you head over heels in love with?
    Beija-Flor Jeans.  I was pleasantly surprised to discover this local gem in good old Greenville, SC.  Not only are they flattering, but they feel incredible and they are made with high quality denim from Brazil.  Unlike most other jeans, slipping into them isn’t a chore, and I can wear them all day long.  If ever there was a clothing line to call luscious, this would be the one.
    Betsey JohnsonHer designs are bold and unique, and she’s not afraid of color.  There is so much life infused in the styles.  I wore one of her dresses to a formal dance last year.  It was fun and flirty and I loved it so much that I didn’t want to take it off! 

    Kensie.  The pieces are whimsical yet classy, and the offerings are extremely diverse.  I have a gorgeous black cocktail dress with crystal beading and ruffled detailing that is refined and sophisticated, and also a flowy black and purple patterned dress that is casual and cozy over black leggings.

  5. What are three of your favorite websites?
    The Cut.  The New York Times knows how to cover fashion.  From icons to the colors of the moment, the Cut Blog is all over it.
    Polyvore.  The destination for fashion exploration.  You can take items from your favorite collections (even if you can’t come close to affording them) and create an inspired vision of styled imagination.
    AdAge. I could honestly peruse through AdAge for hours.  From insightful cultural discussions to stunning print ads, the site delves into the brands and messages that infiltrate our lives and get under our skin.
  6. Who are three people you love to follow on twitter?
    @tomandlorenzo …This quirky pair is always on the ball.  They keep up with the latest shows, the hottest gossip, and the most irresistible styles.  And they don’t shy away from sharing their ideas, not matter how bold.
    @stylesalt …Fresh designers, styles, and fashionable insights.
    @refinery29 …They don’t just tweet the runway news.  They highlight everyday street styles (like the hottest subway fashion in NYC…who knew?!), and even update followers on great sales and freebies.  It’s a treasure trove of a Twitter account.
  7. What do you hope to gain from attending WWDMAGIC?

    WWDMAGIC is, in a word, magical.  It’s the place to be to soak up the fashion culture, and to indulge in the artistic passions of the industry.  By attending WWDMAGIC, I would gain a better understanding of not only where the fashion industry is now, but an insight into where it is going in the future.  I would hope to learn what inspires people, and what unites us as fashion fans, and to explore the realms of communication.  The beauty of fashion is that it brings people together across geographical, religious, political, cultural, ethnic boundaries.  Fashion celebrates that fact that the imagination has no limits.  That force is truly MAGIC.

Gee, Levi’s Curve ID Gets The Fit

18 Sep

As I blissfully flipped through the October issue of Elle today, I was captivated by the edgy new Levi’s Curve ID advertisement.  I’ll admit, it was the bold headline that drew me in first: “All Asses Were Not Created Equal.”  I couldn’t help but nod in agreement.  My butt just doesn’t look good in the pair that my best friend wears religiously.  Finding a decent pair of jeans has become a daunting task in the beautiful process of shopping for clothes.

Intrigued by the concept, I investigated the Levi’s campaign a little bit more.  I found this insightful Youtube video about the artistic intellect involved in this quest to create a pair for every booty…and I think it’s brilliant.  It’s a smart move for Levi’s to take customers behind the scenes and show them just how much thought and care goes into making jeans that fit YOU.

Levi’s even hosted promotional events in New York and San Francisco in which girls could bring old jeans that didn’t fit to go to Goodwill, and get a new pair of Curve ID jeans in return.  Did I mention that She & Him performed at the San Francisco shindig on September 17th?  Yeah.  Zooey Deschanel + jeans that fit = heaven.