Tag Archives: marketing

Gee, ScoutMob Is The Cool Kid Of Deal Sites

25 Oct

It’s true. I want to be best friends with Scoutmob.

Since moving to the ATL, I have scoured the deal sites in a desperate attempt to save pennies where I can. I quickly found that there are a plethora of daily deal sites out there (which is a beautiful thing for a recent college grad like myself), yet they all run together in a monotonous blur of mindless offers that are mostly irrelevant to me. Enter Scoutmob.

Scoutmob breaks the mold with its cheeky personality and interactive features. That’s right, this site actually has a personality. Not only do the Scoutmobsters offer you amazing deals around your respective city, but they give you local tips and entice you with featured area events and articles. Their mobile app provides deals to restaurants all across the city that you actually want to go to. Also, I am quite smitten with Scoutmob‘s weekly “Caption This” contest. It serves as a great distraction during the work week.

The Scoutmob deal descriptions will literally make you laugh out loud. Take today’s deal for McKinnon’s restaurant, for instance: “After forty years (that’s approximately a century and a half in Atlanta restaurant years) of serving Creole and Cajun classics to multiple generations, McKinnon’s has changed very little.” Boo ya.

To top it all off, Scoutmob rewards those members who spread the Scoutmob love by offering exclusive deals to those who share Scoutmobbery with family, friends, and meaningless acquaintances. They have dubbed this the “Revel” program, and it has become a personal goal of mine to attain those perks.

I could go on for days about my appreciation for this stellar site. From the sarcastic wit to the money-saving mayhem, Scoutmob takes the deal site to a whole new level. And I am officially in love. And did I mention that their signature thing is a mighty old school mustache? Can’t beat that.

Gee, Missoni Conquers Target

15 Sep

On Tuesday, September 13, 2011, Target stores across the country were hit with what can only be described as Missoni Madness. If you blinked, you may have missed it. The renowned Italian designer premiered their exclusive line for Target featuring everything from bright and stripy jumpsuits to stationary.

Missoni for Target...all gone in Buckhead.

When I went to Target this afternoon, two days after the epic success of the Missoni debut, only the ghost of Missoni remained in the aisles. The signature Missoni signs mocked me with their vibrant stripes and colors as they hung above empty racks.

Missoni for Target Multicolor Stripe Print Sweater Dress

The Target website still has the featured Missoni section, but it is littered with “out of stock” messages beneath images of the gorgeous pieces like the multicolor strip print sweater dress.

According to Target’s official TargetStyle Twitter account, only a few stores will be re-stocking the Missoni collection. Clearly, this collaboration was a brilliant move for both Missoni and Target. Bringing high fashion to the masses isn’t “selling out,” it’s a great way to build awareness. If people didn’t know Missoni before, they certainly do now. And they really want it.

Gee, Levi’s Curve ID Gets The Fit

18 Sep

As I blissfully flipped through the October issue of Elle today, I was captivated by the edgy new Levi’s Curve ID advertisement.  I’ll admit, it was the bold headline that drew me in first: “All Asses Were Not Created Equal.”  I couldn’t help but nod in agreement.  My butt just doesn’t look good in the pair that my best friend wears religiously.  Finding a decent pair of jeans has become a daunting task in the beautiful process of shopping for clothes.

Intrigued by the concept, I investigated the Levi’s campaign a little bit more.  I found this insightful Youtube video about the artistic intellect involved in this quest to create a pair for every booty…and I think it’s brilliant.  It’s a smart move for Levi’s to take customers behind the scenes and show them just how much thought and care goes into making jeans that fit YOU.

Levi’s even hosted promotional events in New York and San Francisco in which girls could bring old jeans that didn’t fit to go to Goodwill, and get a new pair of Curve ID jeans in return.  Did I mention that She & Him performed at the San Francisco shindig on September 17th?  Yeah.  Zooey Deschanel + jeans that fit = heaven.