Tag Archives: she & him

Gee, Levi’s Curve ID Gets The Fit

18 Sep

As I blissfully flipped through the October issue of Elle today, I was captivated by the edgy new Levi’s Curve ID advertisement.  I’ll admit, it was the bold headline that drew me in first: “All Asses Were Not Created Equal.”  I couldn’t help but nod in agreement.  My butt just doesn’t look good in the pair that my best friend wears religiously.  Finding a decent pair of jeans has become a daunting task in the beautiful process of shopping for clothes.

Intrigued by the concept, I investigated the Levi’s campaign a little bit more.  I found this insightful Youtube video about the artistic intellect involved in this quest to create a pair for every booty…and I think it’s brilliant.  It’s a smart move for Levi’s to take customers behind the scenes and show them just how much thought and care goes into making jeans that fit YOU.

Levi’s even hosted promotional events in New York and San Francisco in which girls could bring old jeans that didn’t fit to go to Goodwill, and get a new pair of Curve ID jeans in return.  Did I mention that She & Him performed at the San Francisco shindig on September 17th?  Yeah.  Zooey Deschanel + jeans that fit = heaven.

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