Tag Archives: advertising

Gee, How About A Logo Upgrade?

28 May

I have been shopping at T.J.Maxx and Marshall’s for as long as I can remember. My mother always took me to these respectable bargain stores for great deals on quality designer duds. While I have grown and changed over the years, the logos have remained exactly the same.

 

There are certainly brands with iconic logos, but these are usually designers (i.e. Chanel, Louis Vuitton). But retail stores like Marshalls and T.J.’s have to keep up and continue to attract the average customers from season to season. While they have done this successfully, I think that sales might increase if they had more stylish and chic logos.

Bottom Line: These stores have maintained these stale logos for far too long. The Marshalls font is stark and retro looking, while the T.J.Maxx double x over lap is a point of kitchy frustration for me. The styles sold at the stores have managed to evolve and keep up from year to year, so why not go for a more fashionable promotional icon?

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Gee, Mad Habits

1 Aug

New episode of Mad Men in a little over an hour!  In honor of yet another hour of mystery and intrigue in the ad world, I thought I’d share an entertaining and fascinating article that I found on the Ad Age website.

Sexual rendezvous and drinking are commonplace on the job.  The crew at Sterling Cooper Draper Pryce have no qualms about throwing back a few liquor drinks during a typical day at the office to get the creative juices flowing.  It all adds to that sexy ambiance of the ad world…right?

Peter Madden of Ad Age decided to explore this office practice in the real world to discover “The Effects of a Three Martini Lunch on the Creative Process.”  You can probably guess how this experiment turns out in the real world: not so sexy.  But hey, there is no denying that Don Draper makes it look that way.  Mmmmmhmmmm…cheers to that.